For the first time in Canada the UFC will be viewable in a movie theatre near you when Georges St. Pierre faces Dan Hardy on March 27th at the Prudential Center in Newark, New Jersey. The word is that the general admission tickets will cost 19.95 + tax, which is more than it costs to watch a movie, but similar to the individual cost for three buddies splitting the $60 fee for the HD PPV feed. For anyone who's interested, it could be a great chance to watch the fights amongst other fans and in a family atmosphere. Moreover, the UFC's inclusion in the ranks of standard movie theatre fare will help to normalize the sport of MMA to those who may still consider it unsavory.
Overall, this seems like a great move by the UFC.
Sportsnet News Story: HERE
Cineplex UFC Information Site: HERE
Participating Theatres: HERE
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